How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 04:09
Perception
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
Bruins acquire former first-round pick in trade with Blackhawks - Boston.com
People
Price
Good marketing is doing this well.
What ESPN’s Football Power Index is projecting for Big 12 rivals BYU and Utah in 2025 - Deseret News
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Fans slam Gearbox CEO Randy Pitchford's message to "cost sensitive" fans - Eurogamer
Processes
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
US Inflation to Tick Higher as Tariffs Reach Consumers - Bloomberg